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Transformation is coming…is your business ready?

November 2, 2018
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Transformation is coming...is your business ready?

Transformation is coming…is your business ready? 

Date: Wednesday, 21 November 2018
Time: 9.30am – 11.00am
Venue: Hotel Realm

Our industry is on the cusp of a revolution in the way red meat is produced, traded and processed.

New technology and the ability to share real-time, objective information across the supply chain is challenging old conventions and vested interests – and opening up new, profitable opportunities.

Most of Australia’s processing capacity has now been costed for the new “DEXA” objective carcase measurement tool, already in use in three of the biggest plants and enabling big productivity gains from processing automation and real transparency in sharing carcase yield information with producers.

Transformation is also coming to Meat Standards Australia, with the world-leading eating quality grading system to be further enhanced in coming months. Subjective measures for tropical breed content will be scrapped and more vendors will be able to pass eating quality feedback to producers.

In the feedlot and on the farm, MLA is developing new objective measures of yield and eating quality for livestock and new objective systems for monitoring animal health.

All these new sources of objective information will make the inextricable link between genetics and profitability even more compelling. And to ensure producers can make use of the information, no matter how remote their business, MLA is driving advances in connectivity and digital technologies from the fork to the farm.

Together, the changes pave the way for a long overdue shift to value based marketing. With these tools at their fingertips, livestock producers will have the opportunity to transform their operations, by breeding and finishing more profitable herds and flocks.

Join MLA’s Sean Starling and Michael Crowley as they discuss the changes now underway in our industry with a panel of industry innovators who are applying new techonology and systems within their business.

This is your chance to learn from those at the forefront of the transformation underway how you can advance your own business.


  • Tom Maguire, Chief Value Chain Officer, Teys Australia
  • Peter Greenham, Managing Director, Greenham
  • Jenny O’Sullivan, Malabar Farm, Gippsland, VIC
  • Sally Martin, CEO, MerinoLink
  • Kara Knudsen, Knudsen Cattle, Mundubbera QLD
  • David Foote, CEO, Australian Country Choice
  • Juy Hepner, Director, Crazy Dragon

Posted in: news
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