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SIAL China 2018

March 27, 2018
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Sial China 2018

SIAL China 2018 – 16th to 18th May 2018

Once again Crazy Dragon will be exhibiting at SIAL China 2018. SIAL China 2018 is Asia’s largest and the 4th biggest food innovation exhibition in the world, SIAL China 2017 concluded at Shanghai New International Expo Center on May 19th with a record number of visitors, exhibitors and exhibition squares. Altogether, 3,200 exhibitors (+10% vs 2016) presented their latest products and food trends from 67 countries all over the world, attracting 101,134 professionals (+31% vs 2016). This year’s SIAL China took place at 13 halls with 149,500 square meters (+18% vs 2016). SIAL China has further deepened its dedication on profession, internationality and commerce.

Visit us on Stand W1 G 080
in the Australia Pavillion

Our New offering to the Chinese market

We have introduced 4 new products for the Chinese market. We are launching these at SIAL China 2018. Sorry to all our Australian Crazy Dragon’s but these will not be available in Australia. Our new additions are:

  • Australian Beef and Chilli Dumplings
  • Australian Beef and Mushroom Dumplings
  • Australian Lamb and Cumin Dumplings
  • Mongolian Lamb Dumplings

All new editions are made from 100% Australian Lamb and 100% Australian Beef.

Sial China 2018
Sial China 2018

The latest Australian government report shows that Australian beef and lamb is highly regarded by Chinese consumers. Sales of Australian beef and lamb to China are growing at an amazing rate of more than 21% annually.

In the last 3 years the reputation of our beef and lamb has grown substantially, and now it is common for restaurants to highlight the fact that they are using Australian beef or lamb and the menu in some cases will say “Australian Beef”, rather than just “beef”.

Dumplings are one of the greatest gifts that China has given to the world. In Australia we understand that China has a 3000 year long tradition of cooking the world’s greatest recipes – and you invented the dumpling, so we take the responsibility of working within the tradition seriously and therefore work with the best Chinese and Australian chefs to match specific types of beef and lamb to compliment the other ingredients in the best Chinese recipes. We adapt the recipe and find the finest beef and lamb to combine with them. Crazy Dragon is the number one supplier of meat dumplings in Australia for more than 15 years.

Value is important to Chinese consumers and they spend a lot of time looking for good deals. We have looked at the pricing for all the dumplings in the market and they are generally between 25-45RMB per pack. We believe that the beef and lamb will become very successful and people don’t just want pork and prawn dumplings – especially with Australian beef and lamb.

Posted in: healthy food
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